Use Your Live Event Material for Content Marketing

The coronavirus took us all by surprise. There were many planned live events that were called off or rescheduled.

Chances are you were looking forward to attending some of them. If so, then don’t throw out all the marketing material you prepared for them just yet.

Instead, why not take them online? Remember, the people you were going to meet at the events are still interested in learning about your products/services. It’s just that the venue’s no longer there.

SEO backed content marketing is still the best way to drive leads through the door. In fact, it’s become all the more important as online content consumption has gone through the roof.

Consider publishing your brochures, videos, and presentations online as part of a lead generation campaign. You can also videotape your keynote addresses and share them on social media.

For more information click here https://www.nimble.com/blog/cold-emailing-templates-tips/