Utilize social proof in video format

 Clients will not be willing to pay top dollar unless they know you can deliver results. Unlike low-cost items, your service is expensive, but it is an investment.

Still, customers need to feel confident before they will make a purchase.

That's where social proof comes in. We see social proof everywhere, both in the real world and online, as well as via referral programs.

According to Conversion XL: "Social proof is based on the idea of normative social influence, which states that people will conform in order to be liked by, similar to or accepted by the influencer (or society)."

When it comes down to it, we really do want to be like everyone else. Or at least everyone who is like us.

Combining the power of video with the power of social proof creates a one-two punch that will drive those high-end conversions you need.

Video is one of the more effective marketing channels, with the average person consuming six hours of video content per day. And, it isn't all Netflix and Hulu, either. Most consumers want more content from the brands they support.

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