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Promotional material (판촉물) plays a pivotal role in the marketing strategy of any business, regardless of its size or industry. From startups to multinational corporations, effectively utilizing promotional material can significantly impact brand visibility, customer engagement, and ultimately, sales. Here's a comprehensive guide on all you need to know about promotional material.

Promotional material encompasses a wide range of items designed to promote a brand, product, or service. This includes but is not limited to business cards, brochures, flyers, posters, banners, branded merchandise (such as pens, t-shirts, and mugs), and digital content like social media graphics and email newsletters.