How does streamlining content publishing and promotion help

Your digital marketing strategy should aim to boost your E-A-T (expertise-authority-trust) rating to push you up the search engine rankings. This improves your visibility and in turn, sales.

You may be excellent at producing high-quality content that showcases expertise, establishes authority, and builds trust in your given industry. That’s how Brian Meiggs of My Millennial Guide, a personal finance blog for millennials, has built a loyal following of readers whom all want to achieve financial freedom. You can see how he boosts his E-A-T rating by listing his press mentions on the website’s about page.

However, if that digital content isn’t released in a coherent, consistent fashion, your visitor counts will be sporadic.

As you aren’t consistently showing your relevance to your subject area, Google won’t put your articles at the top of search engine results pages (SERP).

With structured content delivery mechanisms, you can standardize, automate, and accelerate content publishing and promotion.

That means faster delivery, better consistency, and more coherence. All these benefits work to optimize your SEO (search engine optimization) for better visibility on Google and increase your brand trust with your customers.

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