UFC SIGNS HISTORIC CBD SPONSORSHIP DEAL

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The UFC has made another significant step in their long-term CBD plans, signing a major sponsorship deal. In March 2021, the UFC reached a global sponsorship deal with Love Hemp that is set to last for five years. While the exact worth of this deal has not been disclosed yet, it is believed to be a multi-million dollar agreement.

Love Hemp is a hemp and CBD product supplier based in the U.K.. This agreement involves Love Hemp branding appearing in the UFC’s online assets and programming, as well as integration with the UFC Performance Institute. This represents a big stepping stone in the UFC’s plans to include greater CBD awareness among its fighters, to help promote greater health and recovery from injuries. Two years ago, the UFC formed a partnership with Aurora Cannabis to research the benefits of CBD for athletic performance and recovery. Know more



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