Developing a Place Marketing Plan: Key Steps and Considerations

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 Positioning a region as a go-to destination for investment, tourism, or residency is no small feat, especially in a world brimming with global competition. Enter place marketing—a strategic approach to branding and promoting a region’s unique assets to attract businesses, residents, and visitors alike. This article dives into the importance of Place Marketing (플레이스마케팅), the key strategies behind it, and how it enhances regional competitiveness. The digital age has revolutionized place marketing. Social media platforms, targeted ads, and interactive experiences allow regions to reach broad yet highly specific audiences. A recent report showed that regions utilizing digital campaigns experienced a 43% higher profile growth rate.

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