What is SpyFu
Spy Fu was founded in 2005 by CEO Michael Roberts. Spy Fu began as a webscraping project built by Velocityscape. Today, the company has thousands of customers and a team of 22 employees based in Scottsdale, Arizona.
Spy Fu is a software tool used by digital marketers to improve their companies’ performance in online search. Within the online search software category, Spy Fu stands out as an excellent tool for keyword research and competitive analysis. Customers use Spy Fu to identify promising keywords to target with SEO and SEM campaigns, and to better understand their competitors’ online marketing tactics.
The main Spy Fu competitors are all-in-one SEO solutions like Ahrefs, SEMrush and Serpstat. These all-in-one solutions offer a suite of tools that includes the same features as Spy Fu. However, Spy Fu’s focus on keyword research & competitive analysis means it can offer an exceptional product at a lower price-point. While Ahrefs and SEMrush cost at least $99/month, you can purchase a subscription to Spy Fu starting at $39/month.
Overall, Spy Fu is a valuable tool for any online marketer responsible for the search channel. If you don’t have an all-in-one SEO solution, we recommend testing Spy Fu to gain an edge on the competition.
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